Marketing is a vast territory where everyone adapts and finds new ways for their message to get to their prospects and clients, but not every marketing strategy works as planned; among all the strategies this field has, there is one that has incredible results: transparency.
The world is constantly changing, which means that people are continually changing how they see their surroundings, products, brands, and life in general. Nowadays, everyone expects to have a certain trust level in a business before making a purchase, so what do they do? Investigate. Keep in mind that every piece of information they need is just a click away; if it is transparent, it can build trust.
Transparency builds trust between customers and a business. If you give wrongful information (over or underpromising), it will immediately make the customer question your practices, which will automatically affect your company`s ability to perform…and no one wants that!
If the world is constantly changing, why do you want to keep using those traditional marketing practices where everything is trick after trick?
You want to have repeated, loyal customers that keep purchasing; every time they do it knowing the correct information, you are giving them more reasons to keep trusting you.
Remember that having loyal customers mean that your cost per acquisition lowers, so take care of your loyal customers and reward them, activate your loyalty program and make them feel special (because they are).