Mark Zuckerberg has done it again, folks! He’s introduced a new feature on Instagram that’s about to take the world by storm: broadcast channels. And as always, SNK Digital is here to give you the lowdown on everything you need to know about this exciting new tool.
So, what exactly are broadcast channels? Well, they’re a public one-to-many messaging tool that allows creators to invite all of their followers into a channel and share text, video, and photo updates. And trust us when we say, it’s going to revolutionize the way you connect with your followers on Instagram.
But that’s not all. Creators can also use voice notes to share their latest updates and behind-the-scenes moments, and even create polls to crowdsource fan feedback. And as if that wasn’t enough, more features are set to be added in the coming months, like the ability to bring another creator into the channel to discuss upcoming collabs and even crowdsource questions for an “ask me anything.”
There are a few things you need to know. Once a creator gets access to broadcast channels and sends the first message from their Instagram inbox, their followers will receive a one-time notification to join the channel. Anyone can discover the broadcast channel and view the content, but only followers who join the channel will receive notifications whenever there are updates.
And don’t worry, you won’t be bombarded with notifications. Followers can leave or mute broadcast channels at any time and can also control their notifications from creators by going to a creator’s profile, tapping the bell icon, and selecting “broadcast channel.”
So, what are you waiting for? Start planning your first broadcast channel today and get ready to connect with your followers like never before. Join the broadcast channel revolution and take your Instagram game to the next level.
And remember, at SNK Digital, we’re always here to help you take your work to the next level, So if you’re looking to amplify your audio ads and reach a wider audience, it’s time to partner with SNK Digital.