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2023 Social Media Trends

Jan 5, 2023 | Ads territory

A new year means new trends; looking at how the year 2022 ended and everything evolved, we are confident of how this 2023 will start.

Tip #1: We learned that the short video format has more effect than anything else. TikTok being the best at it, incentivized other social media like Instagram to follow this structure; and now, YouTube Shorts joined them, so let`s see what it brings.

The freedom of being creative, more than perfect, makes TikTok such an impressive social media, keep that in mind when creating content and focus on having unique, authentic, and fresh content. At the end of all, a perfect profile doesn`t warranty sales, but you can always improve the looks with time.

Tip #2: Don`t generalize your content; find your niche to enhance a specific group and reach the relevant public; there`s a big chance you could contact a possibly underserved audience and, because of that, develop highly loyal customers.

There`s a saying that states, `Jack of all trades, master of none` focus on your niche, and have your experience and abilities in mind, so you know what you can offer.

Tip #3: AR is everywhere; this is a great moment to investigate in what areas you can use it: customer service, process automation, and others; find out which one of them works for your company.

AR keeps on growing with time, and it will continue growing over the years; more and more apps are implementing it in their services, like virtual `trying on` of new products; find where your company needs it and add it to your company.

Tip #4: BeReal`s blow-up showed us that there`s no need to be perfect; be AUTHENTIC if you want results.

Keep your eyes open for what this 2023 brings; there will be a lot of surprises!

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