Every minute there`s new technology emerging, a new strategy, a new tactic, tool, and trend; this not only characterizes our surroundings, but it also characterizes the marketing world where everyone is constantly on their toes finding creative ways to market their products. So looking at how 2022 evolved and ended, we are here to point out what trends will start this 2023, so you can always be up-to-date and evolving!
1. Data privacy and user centricity, people are more aware of who is collecting their data, how they are using it, and the rights to protect it; Understanding that everything is turning more user-centric, some companies let their users control how much data they are willing to share.
You must cultivate trust with your customers, so include easily accessible privacy policies and terms and conditions on your website. Without third-party cookies to rely on, you may have to reach your consumers without using their specific data; let`s see if this keeps evolving this 2023.
2. Podcasts and audio advertising keep increasing users, usage, and response. Statista states that `the number of podcast listeners [could] surpass 160 million in 2023 after increases of around 20 million each year.` Studies have noted that when the ad comes from the podcast host, instead of using prerecording audio ads, 3 out of 4 listeners take action.
3. AR and VR experience; users want more unique experiences and brand interaction. It is the moment to innovate; there are plenty of ways to incorporate AR in your marketing plan; you need to find what fits you better and immerse!
4. Purpose-driven marketing, this topic keeps and will always be important in every company. Supporting a social cause humanizes your company and builds consumer trust and brand loyalty. That`s what all of us want.
Stay up to date on your industry`s marketing trends, and focus on finding what`s in demand, so you can strengthen your 2023 marketing plan and get the best results.