Kakao, the country`s most popular app, went offline over the weekend after a fire broke out at one of the company`s data centers, millions across South Korea (more than 90% of its population) couldn`t make payments, order groceries, ride taxis, send messages, and do many other essential activities. Having a `super app` that has access to multiple key services sounds amazing until this happens.
A super app is a unified interface where users have access to multiple products and services that may be unrelated. One of the best examples of this is the Chinese app WeChat which started as a messaging app and evolved to offer everything from payments, e-commerce, social media news, and even government announcements.
The idea of building a similar `super app` for the U.S. market has allured several Silicon Valley executives, including Musk, who informed Twitter employees at a town hall that buying Twitter will accelerate this goal by 3 to 5 years. He wants to turn Twitter into a super app instead of starting from scratch. Unlike Twitter and its competitors like Facebook, this super app doesn`t rely heavily on ads to generate revenue; this is something Musk has vocally been disdainful of.
Knowing now the high-level problem having an everything app could represent and also how incredibly outstanding it sounds, what do you think of it?